01 · The date is set
The first groom is booked. The puppy coat goes with it — unless you keep a tuft.
The first-haircut keepsake
A small locket for a tuft from their first haircut — the puppy coat that never grows back.
Video brief · 60–90s phone video. The first-haircut ritual end to end — clippers at the groomer, a tuft lifted from the table, sealed at the kitchen counter, the date written, on the keys by dinner. On-screen text, no voiceover, no music swell.
01 · The date is set
The first groom is booked. The puppy coat goes with it — unless you keep a tuft.
02 · One pinch
Ask the groomer to save a pinch, or lift it yourself the night before.
03 · Kept
Sealed, dated, and on your keys before the coat grows back different.
No puppy? Gotcha day counts the same — the day they arrived deserves keeping too.
The Gentle Guide
A short, kind guide to collecting and keeping your pet's fur — plus 10% off your first keepsake.
The only one in the world — because it holds them.
see the locketThe Gentle Guide
A short, kind guide to collecting and keeping your pet's fur — plus 10% off your first keepsake.